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Advertise with PRIM&R and Connect to Our Audience

PRIM&R can help you generate leads, engage prospects, and reach your target audience of professionals involved in research, ethics, and oversight. Our advertising/sponsorship opportunities offer direct connections to the individuals in the field who are responsible for making purchasing decisions related to the products and services you offer.
PRIM&R offers advertising space in several of our regular emails (PRIM&R This Week Newsletter, the PRIM&R Member Newsletter, and Research Ethics Digest), as well as a limited number of sponsored emails.
PRIM&R’s email list includes HRPP/IRB and IACUC chairs, members, administrators, directors and staff; researchers and research staff; attending veterinarians; compliance personnel; institutional officials and other key decision-makers; federal agency representatives; ethicists; and advocates.

PRIM&R This Week Newsletter Advertising

PRIM&R This Week conveys research enterprise news, registration for educational programs and upcoming event dates sent to our full mailing list.
  • Audience: 28,000 research ethics and oversight professionals.
  • Performance: 20% average open rate; 2% average click rate
  • Sends: Weekly

PRIM&R Member Digest Advertising

PRIM&R Member Digest is a monthly publication providing news, information about educational opportunities, and updates on PRIM&R Member benefits.
  • Audience: 3,700 engaged PRIM&R members
  • Performance: 34% average open rate; 9% average click rate.
  • Sends: Monthly

Reach 26,000+ Research Oversight Professionals with PRIM&R’s Sponsored Email Program

PRIM&R’s sponsored email program offers a unique opportunity to connect directly with a highly engaged audience of research oversight professionals, including those working in human research protections programs (HRPPs), institutional animal care and use committees (IACUCs), institutional review boards (IRBs), and related fields. With more than 26,000 subscribers and high open and click-through rates, our email list represents one of the most effective ways to share your message with a targeted community that values ethics, compliance, and innovation in research. Sponsored email placements are limited to maintain audience trust and email quality. Contact us to learn about availability and pricing options.
  • Dedicated email blast sent on your behalf to our full audience
  • Custom subject line and branded email content created by you, with PRIM&R review to ensure alignment with our standards
  • Scheduling flexibility to align with product launches, campaigns, or event promotions
  • Performance report following deployment, including open and click metrics

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